Some Mind Melting facts on Social Media

Please watch and enjoy this fact filled, entertaining video on Social Media from Kevin.
Pay attention, there’s a quiz at the end.

Social Media Marketing

Chances are by now, you are one of the billions of people that are on Facebook and most likely if you are reading this article, have several, perhaps too many, Social Media accounts. So now what? Likes. Followers. Connections. Great!  But what about Dollars?? The ‘billion dollar’ question: ‘How do I leverage this incredible technology and massive virtually unlimited customer database for my business?’

The answer has more to do with your business than you probably realize. You may have signed up for Facebook just because everyone else started signing up, and continue to post and share the same rather meaningless ‘stuff’ that’s quite frankly just a wast of time. Hey, we all get caught up in it (and no, your kids are not meaningless) but better start to focus on business. You need to: get organized, feature business related content, set a schedule,  be consistent . Essentially, you need a Marketing Plan / Strategy.

Think of all these Social Media sites as tools, and your business is your ‘project’ or what needs fixing. Do you just reach in the tool box and start grabbing various tools hoping to find the right one, or do you look for and get the right tool based on the job? The problem of course is knowing which “tool” to use, so you better take some time to learn about the various Social Media sites you sign up with, or hire someone who does. For example: Yelp and Google have greater value for professional services or retail; Instagram or Pinterest if you model, cut hair, in the food or travel industry, Youtube for music & film, Facebook for branding and product launches, etc. Before long you may wind up with a full Social Media “toolbox” but not just because “it’s the latest thing out there.”

Bottom line, Social Media Marketing can be extremely effective but you need to:

  1. Consider your business needs first.
  2. Evaluate and really understand the differences between Social Media sites
  3. Develop and implement an overall Marketing Plan.

Still not convinced you need social media for your business ? Here’s an article on Seven Reasons Your Small Business Should Use Social Media.

Now, what did social media take over as the Number One activity on the Web?

Windows XP users will die

Use Windows XP after April 8 and your PC will explodeBy now you’ve probably heard that Microsoft will officially stop supporting Windows XP in one week on April 8th. So what does this mean? If you have Windows XP, will your PC just spontaneously combust come midnight, April 8, 2014?  Yes, unfortunately to report.
Actually no…April Fools!*

The reality is, just like with the end of the Mayan Calendar, absolutely nothing is going to “happen.” At least not right away. Eventually you may need to update as Microsoft’s support includes bug fixes, security patches, system updates, service packs, etc. Vendors will stop writing software and making hardware for it as well. Just the typical nature of operating systems life cycles – i.e  Windows 2000, 98, 3.1, etc. not to mention Apple’s line of OS X (10.3, 10.4,10.5, etc.) You get the idea..

Of course upgrading is easier said then done, especially for companies with lots of users, expensive proprietary or enterprise software that would need to be updated as well. Considering the cost and time involved, Microsoft’s decision to end XP  has caused some headaches for larger organizations, some willing to “run XP despite the risks associated with running an unsupported OS

So if you or your company is not planning on upgrading, there are several things to consider and implement if you plan to stick with Windows XP. We suggest running a security audit / check, which is something we offer. Contact Us for details.

XP has had quite a good run of 13 years (2001-20014). For most small businesses and single users, if you are considering upgrading, ‘what are you still waiting for?’  Although to be fair, it may not be so much leaving XP as it is updating to Microsoft’s latest lackluster OS, Windows 8. Hate Windows 8 ? Not to worry, there are lots of alternatives. We personally recommend Windows 7 (64 bit) as an upgrade from Windows XP which is still available. If you have questions, such as:

Will it work with my existing or old software?
What version of Win 7 should I purchase? Can I upgrade from a CD/DVD ?
Where can I find good deals on PCs with Win 7?
What is Windows 8.1 ?
What is this going to cost?

Just comment below or send us a quick email. Please let us know how your upgrade process went, or didn’t, as well. And remember, don’t panic, backup your data, and ‘Everything’s gonna be alright’

*Disclaimer: for those who don't get it, the part about windows xp users dying is entirely a joke, and any incident of computers with Windows XP exploding and someone dying, is purely a coincidence.