Closing the Book on L.O.O.K.

A look back at Project Look
I can still remember the exact moment when my friend, and new business partner at the time, Josh said those four key words that have changed lives and shaped the entire world throughout the course of history: “I have an idea”

Well, maybe not exactly when he said it as this goes back a number of years! However, what ensued was quite an endeavor that lasted over 4 years, took up lots of time, money, energy, and unlike college, there was no diploma at the end. We got close, and I like to believe that our last round of potential investors meetings in August 2011 went well, but our chances basically went down with the World Trade Towers several weeks later. To be honest, it wasn’t going to be easy to launch, money or no money.  We already started to have some internal problems as our programmer left, technology kept changing, project costs were higher than originally predicted, and our main investor was looking to split us up. So even if we did receive a large capital investment, there was no guarantee the project would ever come to fruition.


Original concept outlines and drawings for logo and display stand.

So what is this thing about, you might be wondering ?  

L.O.O.K. is is a unique advertisement media using cutting edge technology to provide outstanding multimedia productions. We intend to service our customer with real time updates using a telecommunications network that will make this product hassle free.

Basically an interactive Kiosk, that featured Plasma Displays and touchscreens. We were a little ahead of our time…just wasn’t cost effective, not to mention broadband was still slow and expensive. Be sure to check out the concept video just below the article.


Interactive display notes for the touchscreen panel 10+ years before the ipad

Josh and I have definitely moved on from this, and even though the project flopped, we learned a lot from the experience as a whole. I realized there is some truth to “It’s the journey that counts, not the destination.” The real world demands of tight deadlines, long hours, need for constant training and focus really enhanced my skill set and far surpassed or equaled any academic environment I’ve ever experienced. Anyone who works or worked in any kind of start-up environment will certainly agree.

"Mind melting" flowchart of complete system

“Mind melting” flowchart and algorithm of the entire system / functionality

Therefore, as we are now in the process of revamping the website and removing old information, I figured my initial MindMelt blog entry should mention L.O.OK.– for while it didn’t make it, the venture helped create a company which has produced hundreds of designs, web sites, blogs, logos / motion graphics, etc.

At least that’s one way to it.

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